Martha's Moodboard & Ideas

This is my moodboard i have used blue colours and a mixture of clothing and location.

Below I have written about how I would like the final video.


Written ideas for our music video:

MODE OF ADDRESS
It would be good to use a narrative structure, as miming would be difficult to get right and would look bad if it wasn't done well.


NARRATIVE

We are edging towards a love story, or possibly a love story gone wrong.

HOW DOES THE VIDEO CREATE AN IMAGE FOR THE BAND?

The location and costume will be everyday and should help the viewer relate to the band in this way. This shall also make the band appear down to earth and move away from glamour to show a hard-headed emotional band.

HOW DO THE VISUALS RELATE TO THE LYRICS AND MUSIC?

Similarly to The Streets 'Dry your Eyes' we will probably use colour to our advantage: blue at during the sadder parts of the video and warmer yellows and reds for the happier parts.

MISE EN SCENE

We have the choice of two locations living in a rural area:

1.) Using feilds and the countryside

PLUS POINTS: We can take large location shots in open spaces, they is very little chance of strangers walking into the shots.

NEGATIVE POINTS: We would have to take the cameras and tripods away from our sixth form, it may be difficult to get the cast there, the rural setting may not relate well to the rock genre.

2.) Using the town and town park

PLUS POINTS: This is more urban and may fit better with the rock theme, it would be easier for the cast to get there (and give more chance for retakes if we need them), we could still use some more rural shots in the park, the buildings are probably better frames for the shot and the mix of different parts of town gives a more diverse location.

NEGATIVE: More chance of people walking into shots we don't want them in, cars and other distractions moving in the background, also if we want a shot of only one person this is likely to be difficult.

USE OF CAMERA
We need a variety of over the shoulder, point of view, full body, close up and location shots.

REPRESENTATION

Representing a normal couple in against an everyday background, possibly echoing some of the viewers situations.

GENRE

British alternative acoustic rock. Slow and emotional for this song.

AUDIENCE

Aimed at an alternative rock fans, both male and female probably, fairly broad age range but a niche market for music which isn't mainstream and is different and emotive.

By Martha Williams