Martha's Logos and Branding Research

After researching into the brands that would fit our song 'Stage Fright' by The Amber herd I have discovered that there are clear conventions within the Rock/Indie genre.



Their seems to be predominately black, white, red and orange. This is reflective of the darker mood of the music. Their is almost always the band/companies name in a strong font, generally in white (although some logos have been inverted to fit the collage). Our logo should be eye catching, simple and bold. Luckily our band's name 'The Amber Herd' could be interpreted visually, as a herd of animals, this may turn out to be very positive as a clear starting point.

By Martha Williams