Martha's Developing a Logo and Brand

I have been drawing some new ways of presenting 'The Amber Herd' here are my initial ideas. I think before we develop the full logo we should work on a smaller symbol that is representative of the larger one. You will notice that I have used the horse Josh has uploaded later in one of my designs to bring together the two designs.


























































The logo above is my final design as it is simple, brings together the horse in the larger logo and uses black as a rock colour, and the 'amber' from 'The Amber Herd'. This could probably be used for example at the end of the video, as a small logo possibly.

By Martha Williams

Martha's Font Research

Most bands use a specific memorable font as part of their branding, the examples below I feel may well work for The Amber Herd





















Or when seen against a White background..





























By Martha Williams

Martha's Logos and Branding Research

After researching into the brands that would fit our song 'Stage Fright' by The Amber herd I have discovered that there are clear conventions within the Rock/Indie genre.



Their seems to be predominately black, white, red and orange. This is reflective of the darker mood of the music. Their is almost always the band/companies name in a strong font, generally in white (although some logos have been inverted to fit the collage). Our logo should be eye catching, simple and bold. Luckily our band's name 'The Amber Herd' could be interpreted visually, as a herd of animals, this may turn out to be very positive as a clear starting point.

By Martha Williams

Martha's Location Edits

How can i make my loacation more interesting and fresh? I have experimented on photoshop to give our location a more clear feeling.




By Martha Williams

Martha's Location Photographs

To fit the song Stage Fright we need to capture the darker, deeper, grugey sound in our location. I have so far looked at two locations, a rural large expances theme and the urban colder town:


























By Martha Williams

Martha: Audience feedback

I have started a Facebook page to record what people think about the blog, and try to get a clearer picture of what works and what doesn't within our blog. Also I feel it would make the media blog more accessible through an open facebook page, as the site is quite difficult to find. This is proved as within 10 minutes of the facebook page being page we have had a record 5 page views!
http://www.facebook.com/home.php?sk=group_160182107338101

We have our song ‘Stage Fright’ by The Amber Herd, and we needed feedback on what our audience wanted. We have located our audience as around 16-30 years olds who enjoy alternative rock. To make sure we got a product specific to our audience we used the first two questions to cut down to a fairly specific group who had to chose the ‘Rock/Acoustic rock/Emotional rock’ box and the 16 to 30 age group.

QUESTIONAIRE

CIRCLE YOUR ANSWER

What is your preferred music genre?

• Pop
• Rock/acoustic rock/Emotional rock
• R & B
• Drum and Bass
• Rap
• Reggae
• Classical
• Other

How old are you?
• 0-15
• 16-30
• 31-50
• 50+

Do you like video’s to include dance routines?
• Yes
• No
• Other ……………………………………………………………

Is it important to have a narrative?
• Yes
• No
• Other………………………………………………………



Would you like special effects?
• Yes
• No
• Other…………………………………………………………….

Do you like a clear ending?
• Yes
• No

What is your preferred location?
• Urban City or Town
• In a house
• In the countryside

What type of music video appeals to you most?
• Comedy
• Romance
• Tragedy
• Animated
• Other……………………………………………………


Would you like to see the band within the music video?
• Yes
• No

What makes you more likely to buy a CD?


………………………………………………………………………






Which music magazines do you read?


………………………………………………………………………

Do you like long distance shots?
• Yes
• No
• Unsure


Do you think close-ups are important?
• Yes
• No

Which colours do you think work better in Rock videos?


…………………………………………….............................

Josh's New Brief

We have changed some aspects of our video, quite drastically, because we realized it would be very complex and this might ruin the video. We believe a simpler approach will allow us the opportunity to use more impressive and technical camera shots. We plan to have a band set up at a gig, whether we make a set or shoot on location, and then have a boy and girl narrative start at the gig, then the narrative moves away. The video then flicks between the narrative and the band. The boy and girl fall out at the gig and the rest of the video the boy is trying to get the girl back.

By Joshua Drake

Martha's Powerpoint About Split Screens

Martha's Moodboard & Ideas

This is my moodboard i have used blue colours and a mixture of clothing and location.

Below I have written about how I would like the final video.


Written ideas for our music video:

MODE OF ADDRESS
It would be good to use a narrative structure, as miming would be difficult to get right and would look bad if it wasn't done well.


NARRATIVE

We are edging towards a love story, or possibly a love story gone wrong.

HOW DOES THE VIDEO CREATE AN IMAGE FOR THE BAND?

The location and costume will be everyday and should help the viewer relate to the band in this way. This shall also make the band appear down to earth and move away from glamour to show a hard-headed emotional band.

HOW DO THE VISUALS RELATE TO THE LYRICS AND MUSIC?

Similarly to The Streets 'Dry your Eyes' we will probably use colour to our advantage: blue at during the sadder parts of the video and warmer yellows and reds for the happier parts.

MISE EN SCENE

We have the choice of two locations living in a rural area:

1.) Using feilds and the countryside

PLUS POINTS: We can take large location shots in open spaces, they is very little chance of strangers walking into the shots.

NEGATIVE POINTS: We would have to take the cameras and tripods away from our sixth form, it may be difficult to get the cast there, the rural setting may not relate well to the rock genre.

2.) Using the town and town park

PLUS POINTS: This is more urban and may fit better with the rock theme, it would be easier for the cast to get there (and give more chance for retakes if we need them), we could still use some more rural shots in the park, the buildings are probably better frames for the shot and the mix of different parts of town gives a more diverse location.

NEGATIVE: More chance of people walking into shots we don't want them in, cars and other distractions moving in the background, also if we want a shot of only one person this is likely to be difficult.

USE OF CAMERA
We need a variety of over the shoulder, point of view, full body, close up and location shots.

REPRESENTATION

Representing a normal couple in against an everyday background, possibly echoing some of the viewers situations.

GENRE

British alternative acoustic rock. Slow and emotional for this song.

AUDIENCE

Aimed at an alternative rock fans, both male and female probably, fairly broad age range but a niche market for music which isn't mainstream and is different and emotive.

By Martha Williams

Josh's Digipak Ideas

I feel we should re create a theme throughout similar to how this digipak has of confessions but ours should perhaps be of the opposites of men and women to keep in theme with our music video.













By Joshua Drake