The Final Video

This is our final video, uploaded via YouTube.

Joshua Drake - My DigiPak

I have used the theme of stage fright and cutting the characters out throughout my DigiPak keeping the theme constant. I chose to use the same image on the back of the DigiPak as on the poster to create instant recognition in the audience. The middle of the DigiPak represents the idea of a photo album, presenting memories, but the people are absent to show the troubled relationship, relating to the narrative side of the music video.

The back image should be the spotlight image, but I can't seem to find it!

By Joshua Drake

Joshua Drake - My Finished Advert

This is my finished advert. I have tried various camera angles, and think this one works the best. I have also use various effects to make my image look professional and display the concept of stage fright, all this work has paid off as I think my advert is successful as it adheres to the codes and conventions of the genre and generates interest in the audience. It also links in with the other two texts I have created, meaning the group work as a package.



By Joshua Drake

Joshua Drake's Evaluation

Martha Williams- My Whole Advertising Package

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By Martha Williams

Martha's Evaluation

Josh's Finished magazine advert

I used this advert as the best laid out one, but I found the effects on the text detracted from the image. This was damaging to the aim of my advert focusing on the empty space that the band should be in



So I used this image (2nd image down), with this effect, and then put the text on top


I then added lighting effects onto the image to make it look even more professional, this makes the image look as if it was of a real band performance or practice, but the band haven't turned up. This is the perfect image for what I aimed to achieve. The use of a spot light on an empty space is a connotation of stage fright, so using this symbol, it is easy for the audience to make the assumption that the band have got stage fright. I also inverted the text and logo at the top of the image so they were still visible.



By Joshua Drake

Josh's Finished Digipak

Josh's Magazine Advert

I have evperimented with a couple of new ideas for the magazine advert. I have used photoshop to add a make the picture look less like a photo and more like an advert.




I like these pictures but I don't think the font should be altered by the filter as well so I will re try these ideas, instead putting the text on after the photo.

By Joshua Drake

Josh's DigiPak Plan

This creates a simple sense of how my digipak will end up:

The "Bench Shot" for the front cover

The photo album for the centre, with track lyrics

and on the back a shot of the instruments alone, suggesting that the Amber Herd have 'Stage Fright' - I plan to use the shot from the advert as this will create familiarity with the consumer when they look at the CD and their mind will remember the advert. This is a good use of consistency.










By Joshua Drake

Josh's DigiPak Centre and Disc idea

This is the centre to my DigiPak. I have used the images I created earlier and used an old style of paper for the background to give the feel of a photo album. This works well with the white borders I created and creates a professional and realistic centre to my DigiPak.



This is also the idea for my digipak disc. It is quite simple as I think that too much emphasis on the disc can make it look tacky




By Joshua Drake

Josh's finished images for the inside of the digipak and front cover image

I have edited each image by first cutting the people out of the shots, and then using filters in Adobe PhotoShop to make the pictures more interesting and profesional. This will go into the centre picture which is a double page for the inside of the digipak. The images all alter the lighting and hue satuaration to make them look more profesional. The use of clothing was very important to choose as it will be the main focus of the image seeing there are no people in the images. The clothes as a casual teenage individual style, making it easy for the audience to identify with the characters and thus the situation. The top image will also be the front cover of the digipak as I believe it is the most profesional looking image and presents the theme of stagefright well. By Joshua Drake

Josh's Effects

I wanted the pictures to look kind of dated so here are the effects I have chosen that best suit that idea:







I think both are great effects but the lighting one looks more realistic. As though the flash has gone off.

By Joshua Drake

Josh's Cut up shots

These are the shots I will use in the DigiPak. I have cut the people out of them in but in some cases left hands in the shots for a variety. I will need to use filters in PhotoShop to edit these pictures.

I have framed some of these shots really well!







By Joshua Drake

Josh's Magazine advert layout 2

I have slightly altered the magazine advert. All I have done is slightly altered some of the font to make it fit together a little better. I have also moved the text at the bottom of the advert down as I felt the large open space ended up pulling the focus away from the image. These are a few simple changes but have had a great effect on the final outcome of the advert. I think that with the focus on the image, the theme of stage fright is emphasised.


By Joshua Drake

DikiPak Cover-Josh

This gives an idea of the type of layout I will use in my DigiPak, I think the font is good as it is similar to the advert but it doesnt stand out enough so I may re edit my advert to match the font I end up using.

By Joshua Drake

DigiPak Development- Josh

I have edited a few of my pictures and I had overlooked the fact about the hands being against clothing. I can either make sure the hands are in front of sceenery, take a third shot of hands away from clothes or leave the hands in. I will try one of each to see which looks best.

By Joshua Drake

DigiPak Images- Josh

These are better images of the ones I have taken for the DigiPak. I plan to use these and some more but I am currently having problems uploading them so shall upload the rest tomorrow!

These are good shots as the distance is reasonable and they will be really interesting and eye catching when the people are removed from the image and just the clothes remain.






By Joshua Drake

Pictures- Josh

I have taken some pictures to use for the digipak. These are samples of pictures that did not work out. This is because the pictures are long shots and they ideally should be mid shots. I can crop the images and enlarge them but that would sacrifice quality and thus look unprofessional. I took all the images on a tripod. Originally of the empty space, then later with the people in it, this means I can layer the photos in PhotoShop so that I can cut the head and hands out of the shot and see the background behind the faces. This will create images similar to my inspiration.






By Joshua Drake

Inpiration- Josh

I have gained some ideas and inspiration from this great blog! http://mmalovosdigiartadventure.blogspot.com/2009/11/empty-clothing.html

This has helped me improve my digipak idea and develop it slightly. Here is an example!



I can only hope my images turn out this great!

By Joshua Drake