'Fairy Tales' by HyperNova
I have chosen to look at this music video as I was immediately grabbed by its bold use of black and white and interesting camera shots .
SET
Although the set is the same throughout and does not give the interest generated by multiple sets it still works well as the strong white removes the perspective and allows the audience to be fooled into having no sense of the space.
COLOUR
The video is filmed in black and white, which creates a nice stylised effect, also occasionally certain objects are picked out in colour (for example the red guitar above) this keeps a clear theme throughout and creates a flowing feel to the video.
EFFECTS
The video encompasses screen- splitting as a means to distort the band members and create an interesting effect. The distorting theme is continued in a shot which distorts the microphone into a curve. I really like the simplicity and think this works powerfully. At 38 seconds we see an off centre shot- this is representative of the rebellious rock style, and later still 3 jump shots as the guitarist quickly gets bigger.
The video is filmed in black and white, which creates a nice stylised effect, also occasionally certain objects are picked out in colour (for example the red guitar above) this keeps a clear theme throughout and creates a flowing feel to the video.
EFFECTS
The video encompasses screen- splitting as a means to distort the band members and create an interesting effect. The distorting theme is continued in a shot which distorts the microphone into a curve. I really like the simplicity and think this works powerfully. At 38 seconds we see an off centre shot- this is representative of the rebellious rock style, and later still 3 jump shots as the guitarist quickly gets bigger.
COSTUME
The band as styled in a mix of suits, skinny jeans and statement glasses, the outfits are fitting to the rock/indie genre.
PROPS
The video is almost devoid of props, as only the instruments and one old-style microphone are seen. This is probably due to not watching to take away from the powerful contrasts with crowding of props.
BREAKING CONVENTIONS
The video uses the unusual technique of making the subject of the shot very small with only a blank white background, this would usually be avoided as it could be said to alienate the audience, however this video seems to strive to be different (this is also seen by the split screens). The main singer is also kept out of focus in the background in one seen and the focus is a microphone, it is unusual to see the main active subject of the video kept out of focus.
CHARACTERISTICS
The pace is fast keeping the audience interested and a rock’n’roll vibe is created with distortion and the use of black and white, the attitude of not caring is embodied in the first shot as the singer walks away from the camera creating a feeling that he does not care for the camera.
MARKETING
At the end of the video we see a still of the CD cover, i think this creates a good continuity between the products and would like to recreate this in our project.
RELATIONSHIP BETWEEN LYRICS AND VISUALS
The lyrics are sang in a non emotive way, the band members stay active and interesting but no clear reference to sadness or happiness is made.
After looking at HyperNova’s ‘Fairy Tales’ I wanted to look at a more realistic setting as I feel this next video is closer to the genre we will be aiming at. The second video I have chosen to look at is ‘Dry your Eyes’ By The Streets.
MODE OF ADDRESS
We see the protagonist directly address the audience by miming, but we also have a lot of narrative lead shots, this mixture gives some variety however I feel personally the video is quite similar throughout.
NARRATIVE
This Video is about a man trying to get over a relationship. No real clear narrative without music except an upset man.
HOW DOES THE VIDEO CREATE AN IMAGE FOR THE BAND?
Keeping the location and costume low key we see ‘The Streets’ as average people instead of wealthy like they are more likely to be in real life. The main protagonist is show as emotional and down to earth. The lack of glamour works well as it is a contrast to a large part of the music industry.
HOW DO THE VISUALS RELATE TO THE LYRICS AND MUSIC?
The song is deep and emotional, about a relationship breaking down when he doesn’t want it to. We see this through the slow beat and use of violins, this song is not overtly Major or Minor but lyrics like ‘sorry frown’ and ‘this pain hurts’ show it is a sad song. The darkness we see in the lyrics and instrumentation is echoed in the opening shots which are dark and bleak.
Below we see a relationship between the lyrics ‘Dry your eyes mate’ being sung with this visual. The protagonist is trying not to cry which is a clear link, also the strong use of blue has strong connotations with sadness and ‘being blue’.
MISE EN SCENE
I like this video as it uses really everyday locations that a lot of people can relate to. Unlike the mansions, models and money we normally see in rap music we can see streets (matching their name) and even a launderette. The same can be said of the clothing and cast. He is very normal and his clothes are everyday the whole scene doesn’t seem precontrived. I would like to do something like this in our video. The Colours are quite blue, bleak and reflect the mood, I feel this works really well.
USE OF CAMERA
There are some unusual shots and in the shot below we see the subject shown as very small in the left hand corner, the amount of unused space in comparison alienates the viewer and creates an interesting effect.
REPRESENTATION
Shows the working class lifestyle, however we see nobody but him (and a dog) in the video so we can’t read a huge amount into how this is shown as the video is about him being upset so the negativity and bleakness could be said to reflect the mood as well as the situation.
GENRE
British rap. The more down to earth side of rap, this song is sad unlike the majority of the rap genre.
AUDIENCE
I think this is aimed at a fairly broad English audience, working to middle class and for about a 16-25 age group.
The band as styled in a mix of suits, skinny jeans and statement glasses, the outfits are fitting to the rock/indie genre.
PROPS
The video is almost devoid of props, as only the instruments and one old-style microphone are seen. This is probably due to not watching to take away from the powerful contrasts with crowding of props.
BREAKING CONVENTIONS
The video uses the unusual technique of making the subject of the shot very small with only a blank white background, this would usually be avoided as it could be said to alienate the audience, however this video seems to strive to be different (this is also seen by the split screens). The main singer is also kept out of focus in the background in one seen and the focus is a microphone, it is unusual to see the main active subject of the video kept out of focus.
CHARACTERISTICS
The pace is fast keeping the audience interested and a rock’n’roll vibe is created with distortion and the use of black and white, the attitude of not caring is embodied in the first shot as the singer walks away from the camera creating a feeling that he does not care for the camera.
MARKETING
At the end of the video we see a still of the CD cover, i think this creates a good continuity between the products and would like to recreate this in our project.
RELATIONSHIP BETWEEN LYRICS AND VISUALS
The lyrics are sang in a non emotive way, the band members stay active and interesting but no clear reference to sadness or happiness is made.
After looking at HyperNova’s ‘Fairy Tales’ I wanted to look at a more realistic setting as I feel this next video is closer to the genre we will be aiming at. The second video I have chosen to look at is ‘Dry your Eyes’ By The Streets.
MODE OF ADDRESS
We see the protagonist directly address the audience by miming, but we also have a lot of narrative lead shots, this mixture gives some variety however I feel personally the video is quite similar throughout.
NARRATIVE
This Video is about a man trying to get over a relationship. No real clear narrative without music except an upset man.
HOW DOES THE VIDEO CREATE AN IMAGE FOR THE BAND?
Keeping the location and costume low key we see ‘The Streets’ as average people instead of wealthy like they are more likely to be in real life. The main protagonist is show as emotional and down to earth. The lack of glamour works well as it is a contrast to a large part of the music industry.
HOW DO THE VISUALS RELATE TO THE LYRICS AND MUSIC?
The song is deep and emotional, about a relationship breaking down when he doesn’t want it to. We see this through the slow beat and use of violins, this song is not overtly Major or Minor but lyrics like ‘sorry frown’ and ‘this pain hurts’ show it is a sad song. The darkness we see in the lyrics and instrumentation is echoed in the opening shots which are dark and bleak.
Below we see a relationship between the lyrics ‘Dry your eyes mate’ being sung with this visual. The protagonist is trying not to cry which is a clear link, also the strong use of blue has strong connotations with sadness and ‘being blue’.
MISE EN SCENE
I like this video as it uses really everyday locations that a lot of people can relate to. Unlike the mansions, models and money we normally see in rap music we can see streets (matching their name) and even a launderette. The same can be said of the clothing and cast. He is very normal and his clothes are everyday the whole scene doesn’t seem precontrived. I would like to do something like this in our video. The Colours are quite blue, bleak and reflect the mood, I feel this works really well.
USE OF CAMERA
There are some unusual shots and in the shot below we see the subject shown as very small in the left hand corner, the amount of unused space in comparison alienates the viewer and creates an interesting effect.
REPRESENTATION
Shows the working class lifestyle, however we see nobody but him (and a dog) in the video so we can’t read a huge amount into how this is shown as the video is about him being upset so the negativity and bleakness could be said to reflect the mood as well as the situation.
GENRE
British rap. The more down to earth side of rap, this song is sad unlike the majority of the rap genre.
AUDIENCE
I think this is aimed at a fairly broad English audience, working to middle class and for about a 16-25 age group.
By Martha Williams
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